Choosing powerful words

Winston Churchill The Power of Words

“Short words are best, and the old words are the best of all.”

I seldom give a training without this quote from Winston Churchill.

The rationale for short old words is powerful. Read more…

Plunger or planner? Or how to plan a text.

Writing an article, don't just type away. Plan a little first. Here's how to do it.

I have become a more effective writer (and speaker) thanks to journalist Don Fry who puts writers into two categories: plungers and planners.

Plungers start writing before they know what they write.

Planners only write when they know what to write.

What are you? Read more…

The phrase that pays

In public speaking, think of a phrase that people can recall when your speech or presentation is long over.

In public speaking we always say that your speech needs something sticky, something that people will easily remember, something to hang on to when the speech is over.

But how to be sticky? Read more…