In the John F. Kennedy room

John F. Kennedy was a master of rhetorical devices. A quick look at his use of contrast and tricolon.

The John F. Kennedy room was a fitting place for a public speaking coaching I gave today.

Kennedy was of course, with his speechwriter Ted Sorensen, a master of rhetorical devices, in particular, of Contrast (antithesis) and the Power of Three (tricolon).

His inaugural address had plenty. So did his ‘We choose to go to the moon‘-speech (delivered at Rice University in 1962). Read more…

Learning from Steve Jobs: Cultivate your Origin Story

Steve Jobs is known for his big stage speaking. But have you seen the Lost Interview?

He gave this interview in 1995 before he returned to Apple. It’s extraordinary. It shows what a visionary he was. And what a good speaker. And how well the two go together.

More than once in the interview, Jobs tells what you can call an Origin Story. Read more…

The twenty-eight second Ethos harakiri

Aristotle told us that there are three types of persuasion:

Ethos: Persuasion through character
Logos: Persuasion through argument
and
Pathos: Persuasion through emotion

Every speech and presentation needs all three in always different variations. Read more…