On target: keep your audience in mind

You have to keep your reader's interest in mind

This is a basic rule for effective communication:

You have to keep your reader in mind.

It sounds simple but it is easy to get wrong.

And the cost for getting it wrong is exuberant: you loose your audience, no matter how favorable it is to your offer.

The latest marketing campaign by my mobile carrier, Mobistar, is a good example for that.

Here’s what happened with the brochure they sent me. Read more…

Get on the phone

Do you ever think about the power of the good old telephone?

In these days, when Social Media is all the rage, it is easy to forget what an effective communication device it is.

So, in this post I make a plea: make the telephone part of your equation when you define your communication strategy.

That is because, next to meeting in person, it is still your fastest way to make an impression.

In the positive or in the negative, that impression can go deep, and I have an example for both.

Read more…

Social Media is about relationships

Social Media is about relationships

Tom, is a friend of mine.

He is also the Managing Director of Stranslations, a UK translation agency that started out with Social Media just a few months ago.

Twitter is the platform he uses most, and from the beginning, I couldn’t help to notice how well he uses it.

In fact, it’s a showcase on how to do it right. Read more…