Do you know The Design of Everyday Things by Don Norman?
It’s a great book.
Don believes that everyday objects should be easy and intuitive to use.
Many are not and Don has examples. He uses them to show that a good design is no coincidence but a matter of process.
What caught my attention is how similar this is to the process of writing or, more generally, of making ourselves understood.
This is a basic rule for effective communication:
You have to keep your reader in mind.
It sounds simple but it is easy to get wrong.
And the cost for getting it wrong is exuberant: you loose your audience, no matter how favorable it is to your offer.
The latest marketing campaign by my mobile carrier, Mobistar, is a good example for that.
Here’s what happened with the brochure they sent me. Read more…
A good text is never written between two doors. I already mentioned that here.
But where do you take the time when you’re busy?
In this post, I share a solution on how you can write a good text without losing time. Read more…
Do you ever think about the power of the good old telephone?
In these days, when Social Media is all the rage, it is easy to forget what an effective communication device it is.
So, in this post I make a plea: make the telephone part of your equation when you define your communication strategy.
That is because, next to meeting in person, it is still your fastest way to make an impression.
In the positive or in the negative, that impression can go deep, and I have an example for both.
Tom, is a friend of mine.
He is also the Managing Director of Stranslations, a UK translation agency that started out with Social Media just a few months ago.
Twitter is the platform he uses most, and from the beginning, I couldn’t help to notice how well he uses it.
In fact, it’s a showcase on how to do it right. Read more…