How to be yourself when you write

Carsten Communications is a full-service agency dedicated to providing tailored solutions for…

Are you still awake?

I made those words up but could just as well have copied them.

The Internet is full of About us texts like these — formal, third person, the same old words.

The facts in such a text are near impossible to remember. There is only one message that sticks: “This agency is just like any other.”

Which begs the question: why are these texts so common? Read more…

Do you want to impress?

You need to want to impress your audience.

I have a Dale Carnegie book at home.

It’s called ‘The quick and easy way to effective speaking’ and there’s one thing I love about it.

It doesn’t start with technical tips but with one strong message: be confident. Walk out and impress your audience. That is the secret: you need to want to impress and that holds true whether you write a speech or a text that is meant to be read.  Read more…

Blogging is not just for extroverts

A blog is not just for extroverts. It gives you space to find your style and if you pair it with e-mail subscription, you get a killer combination.

Did you ever feel that blogging is for extroverts?

I used to think so.

I saw it as a medium for people with too much time and too much to say.

Well, I was wrong.

Turns out a blog is a great way to get your message across, no matter what your personality.

And what if I told you that blogging is not only powerful but takes less time than you ever thought possible? Read more…

What Social Media will do for you

Are you running a business and not doing Social Media yet?

If so, I urge you to reconsider.

And don’t get me wrong: the decision to get on to any Social Media platform should not be taken lightly. You need to know what’s coming at you and whether you can handle it. But that is not the first step.

The first step is to realise the potential that Social Media has for your business. Read more…